Product Design Leader
I build design teams and still ship the work.
Head of UX and Product Design Manager at SharpSpring and Constant Contact. Since 2024, leading design for an AI digital therapeutic now used in nearly 1,500 clinics.
- ~1,500
- Audiology clinics using Lace Pro, which I designed from 0 to 1
- 3×
- Hearing Technology Innovator Award for Lace Pro, 2024 to 2026
- 38%
- Patient adherence vs. under 30% for physical therapy; 61% at top clinics
- ~5 yrs
- Managing design, research, and content through an acquisition and a reorg
- Intern → lead
- A designer I hired as an intern now leads growth design at Noom
Overview
Fourteen years of product design, most of it where the stakes are high and the workflows are messy: B2B SaaS platforms serving millions of small businesses, and AI healthcare products where the outcomes are clinical.
Complex domains are complicated by default. My job is to make the experience feel otherwise: whether that's an agency managing fifty client campaigns or a patient finishing a twelve-week program.
I've done the work across the stack: print, marketing, UI/UX, and enough front-end engineering to ship my own tools. Here's how I work with AI. In my free time I explore my passion for music and visual arts.
Technology should elevate people. That's the work.
Leadership
Five years leading design teams in B2B SaaS
I spent nine years in B2B SaaS. At SharpSpring, a marketing automation platform for agencies and SMBs that competed head-to-head with HubSpot, I grew from UX designer to Head of UX and built the design team: hiring, critique, reviews, and the routines it ran on. I carried that team through the Constant Contact acquisition, then took over a new team after the reorg that followed. At Constant Contact, designers, researchers, and content designers reported to me.
- A designer I hired as an intern now leads growth design at Noom.
- The team stayed intact through the acquisition and kept shipping through layoffs.
- My team designed Constant Contact's upsell flows, with daily active usage as a core metric.
Selected Work
Case studies
Team leadership, AI product design, platform modernization, behavioral systems, and design engineering. Some of it shipped to nearly 1,500 clinics.

Case Study · 01
Evolution
0→1: Legacy LACE to Lace Pro
Legacy LACE had no AI roadmap, no scalability, and a fixed content library. I led the 0→1 redesign into Lace Pro, from strategy to clinical validation, in under a year.
Case Study · 02
Building a Design Team
SharpSpring and Constant Contact: from first manager through an acquisition and a reorg
I grew from designer to Head of UX at SharpSpring, built the design team, and led it through the Constant Contact acquisition. At Constant Contact I managed designers, researchers, and content designers. An intern I hired now leads growth design at Noom.

Case Study · 03
Provider Portal & Pricing
Three billing models, two failures, and the ROI calculator behind the one that worked
Patients only get Lace Pro if an audiologist enrolls them, so the provider portal is the front door. I designed enrollment to fit inside the appointment, shipped three billing models to find one clinics would use, and built the first version of the ROI calculator reps use to sell it.

Case Study · 04
Visual Workflow Builder
SharpSpring: turning dense marketing automation logic into a map people can read
SharpSpring's automation engine was powerful but buried in forms and dropdowns. I designed a visual builder that shows every workflow as a branching decision tree, with a visual language for each kind of step and rules that read like sentences.

Case Study · 05
Brand & Launch Creative
Neurotone: running the brand after the agency handoff, and launching Tinnitus Pro
An agency built Neurotone's brand and handed it off. I've run it since: a livelier palette, type rules in the design system, deck and email templates, and new landing pages. For Tinnitus Pro I created the brand and all the launch creative, from a countdown email campaign to a video mailer for prospective clinics.

Case Study · 06
AI Voice Cloning Initiative
Familiar Voice: personalization at scale in a regulated healthcare platform
Personalization improves clinical outcomes. Manual recording doesn't scale. I led the design of an AI voice cloning workflow that resolved both, becoming a primary market differentiator for Lace Pro.

Case Study · 07
Gamified Retention
Training Map & Streaks: post-launch habit architecture
Most patients stopped training before week two. I led the design of a behavioral retention system adapted from high-engagement consumer apps and tuned for a regulated healthcare context. The data it produced measured the clinical dose for the first time: 250+ exercises.

Case Study · 08
Tinnitus Pro
0→1 Launch: a provider-prescribed tinnitus therapeutic
No existing product to reference. A patient population that's anxious, often older, and burned out on solutions that didn't work. I led the design of Tinnitus Pro from scratch: guided sound therapy and behavioral support prescribed by audiologists and managed at home by patients.
Built in code
Things I designed and built myself
Tools for Neurotone's sales and partner teams, plus a couple of side projects. Next.js, TypeScript, Node, and Claude Code.

Automated Case Study System
Scalable Sales Enablement: PDF generation from structured content

Beacon Certification App
Partner Learning Platform: three-tier certification, zero infrastructure cost

Afternoon Orders
Mobile Ordering PWA: a coffee shop's own ordering flow built directly on Square

Beat Dagger
Browser Audio Tool: step-sequencer metronome and recording studio
Testimonials
“It's hard to overstate the impact Dru has had on my career. I can genuinely say I owe my career in Product to him. Dru hired me as an intern at SharpSpring when I was making the leap from graphic and web design into UX. Dru saw potential in me, took a chance on me, and then patiently gave me the space to grow into it. He has a calm, steady way of helping people grow without trying to shape them into a particular mold. Looking back, I realize how much of the way I lead designers today was shaped during those years.”
“Working with Dru was an exceptional experience. He was my manager at both SharpSpring and Constant Contact following the acquisition, and I can confidently say he's the best manager I've had in my entire career. Dru stands out because he genuinely values input, whether it's about strategy, design concepts, or concerns. He actively listens, strives to fully understand your perspective, and provides thoughtful responses, even if it means taking some time to gather additional insights. In stakeholder meetings, Dru consistently brings a unique viewpoint, often uncovering brilliant ideas that others overlook. His ability to think creatively and outside the conventional bounds significantly enhances team dynamics and project outcomes. If given the chance, I would jump at the opportunity to work with Dru again. He's not just a remarkable manager but also a skilled designer and a great friend. Any company would be lucky to have him.”
“I've had the privilege of working with Dru at both SharpSpring and Neurotone, and I can tell you: he's the design leader you want when the stakes are high and the problem is hard. At SharpSpring he led UX across a complex marketing automation platform. At Neurotone, he translated clinical research into an AI-powered digital health product, owning product design end-to-end. In both cases he brought the same thing: genuine range across UX, design systems, and engineering collaboration, paired with an ego-free approach that makes teams better. Dru knows when to lead and when to support, and he reads that instinctively. In complex, high-stakes product environments, that kind of judgment is as valuable as any technical skill. If you're building a serious product design team, Dru is someone you build around.”
Contact
Let's build something that lasts.
- Send an email
- Phone
- (352) 448-5475
- Location
- Gainesville, FL